Today, we'll each
encounter 6-10K ads-
information overload!
How can your brand
stand out?
It comes down to just 1 thing…
Brand positioning!
What is it?
Positioning is
like getting a seat
at a party.
Once a seat is taken,
you'll need to find
another one.
But once you sit
down, your customers
can find you.
The goal of it all?
You want to become
top-of-mind for
o your customers.
For example, when I want to buy
an electric car, what's the first
brand that comes to mind? Tesla!
How to find it?
1. Know your value proposition
The benefits of your
products/services
2. Know your customers
Deep insights from their
needs to their desires
3. Know your competitors
Know their value prop.
& customers
4. Discover a
"seat" that you
can claim, all for yourself
"The basic approach
of positioning is not
to create something
new and different.
but to manipulate
what's alreadv up
there in the mind. to
retie the connections
that already exist.”
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